MisOcc entrepreneurs get Negosyo with LOVE
MISAMIS OCCIDENTAL, July 18 (PIA)–Misamis Occidental entrepreneurs is getting the love with the official launching of Negosyo with Love: Leading OTOPreneurs in the Virtual Environment via Facebook Live.
The online series is intended to continue the mentorship of local entrepreneurs of Misamis Occidental on how to go about their online presence.
Negosyo with LOVE, which will air every Thursday, is in linewith the One Town, One Product (OTOP) Next Gen program of the Department of Trade and Industry (DTI).
The program is an offshoot of the OTOP first generation, an international priority stimulus program that aims to drive inclusive local economic growth for micro, small, and medium-scaled enterprises (MSMEs) by enabling communities to determine, develop, support, and promote products or services rooted in their own local culture and competitive advantage.
The OTOP Next Gen continues the first generation program by leveling up the products and services.
This initiative aims to offer assistance to MSMEs to come up with new or better offerings with significant improvement and innovation in the areas of quality, product development, design, standards compliance, marketability, production capability, and brand development, among others.
OTOP Philippines Program Consultant Clarke S. Nebrao added during the pilot episode that the main effort of OTOP Hubs is to also empower businesses to prepare for the new normal. “It’s not just about a new normal, but we want to embrace a better normal,” Nebrao said.
Part of the preparation for the better normal is the Negosyo with LOVE virtual series launched by DTI Misamis Occidental in collaboration with the OTOP Philippines Hub Misamis Occidental to continue assisting local MSMEs for their profitability and marketability amidst the pandemic.
“Despite OTOP Next Gen and despite the pandemic, we are happy to respond and move forward the needs of our MSMEs and that is positioning them in the virtual platforms or online markets,” DTI NorthernMindanao Regional Director Linda Boniao shared.
“The virtual platform is really an appropriate venue for all of us; and while we are in a pandemic, we should never cease to develop our products to comply with the market standards, the market demands and the needs.”
OTOP Philippines Assistant Secretary Demphna Du-Naga also called for business owners to be resilient as she recognized that the series conducted in the new virtual environment will assist more otopreneurs.
“Nagigising ang mga otopreneur na may chance pa pala because of this pandemic.” Du-Naga said. “Don’t give up. Andiyan lang ang negosyo. Kung nag-close ang door, mag-oopen yung window. Hindi ibibigay sa iyo ang lahat. Hanapin mo ang para sa iyo.”
The pilot episode was officially aired July 9 at the official Facebook page of OTOP Philippines Hub Misamis Occidental. (DTI-10/PIA Misamis Occidental)