Cordillera farmers earn P.5M in ‘Kadiwa on Wheels’
BAGUIO CITY, May 12–The Department of Agriculture- Cordillera Administrative Region (DA-CAR) has generated a gross sale of Php 516,095.00 from the Kadiwa on Wheels since it started operation on April 3, 2020.
With the implementation of the enhanced community quarantine ECQ), the program has since been fine-tuned to serve more consumers in urban areas and improve market linkages between them and the farmer-producers.
The Kadiwa on Wheels is conducted jointly with the Rolling Store Caravan. The whole initiative is a collaborative effort of the Department of Trade and Industry, Department of Agriculture, the City Government of Baguio (for Baguio areas), and the municipal local government units (for Benguet areas) with the concerned barangay local government units.
Assorted highland vegetables like potato, chayote, cauliflower, carrots, and broccoli were sold during the said activity. It has already catered 15 barangays in Baguio City and expanded in Benguet particularly Kapangan, Sablan, Tublay, Itogon, and Tuba.
Five farmers associations and multipurpose cooperatives (MPC) namely Cacadcadaan Farmers MPC, Bosigan Farmers MPC, Cada Farmers Agriculture Cooperative, Tublay Farmers Group and Vegetable and Flower Farmers Association joined the activity.
According to Maritess Osario, member of Bosigan Famers MPC in Balili, Mankayan, Benguet, the Kadiwa on Wheels allowed them to sell their vegetable products straight to the consumers despite the imposition of ECQ.
“We need not worry about how we will market our vegetables during this crisis with the help of the collaborative initiative of DA, DTI, and the local Government units (LGUs),” she said.
Likewise, Jerry Damoyan, Chief of the Agribusiness Marketing and Assistance Division said that this initiative is making its way to address food supply problems and that other provinces are now emulating it.
He said both farmers and consumers are benefiting in this program and many farmers are getting engaged to sell their products making it available and affordable to the consumers.
“The Department will continue to help the farmers in terms of marketing and it’s high time to let the farmers learn how to be market-driven,” he stressed.
Succeeding schedules for the Kadiwa on Wheels and Rolling Store are being finalized. Aside from this, other Kadiwa initiatives are being implemented in the region, the Kadiwa Express which is the Kadiwa Direct Connect, and the Kadiwa Retail Store located at the DA-CAR vicinity. To date, the Kadiwa Store has gained Php 436, 260.00.
The Kadiwa, which stands for “Katuwang sa Diwa at Gawa para sa Masanang Ani at Mataas na Kita”, is a marketing strategy of the DA which directly connects the food producers to the consumers, thereby lessening the cost of the products. (DA-CAR)